Fresh 2014

Project Key facts

Client: Fresh Conference
Location: Holiday Inn Crown Plaza Towers, Copenhagen, Denmark
Attendees: 300+

Key facts


FRESH is a 3 day conference where meeting planners, designers and organisers meet to experience the future in meeting design. Take a dive in new formats, test the latest technology, get hands on with fresh techniques, discover start-ups, experience acts and more.

We ask you to surprise our international delegates with an interactive icebreaker, that creates a lasting experience

The result:

We designed a “Storytelling around the campfire” session. Transforming the plenary room into with a gigantic backwall video of the african sunset, small groups seated on soft seats around a ‘imaginable fire’ made you instantly forget the freezing cold outside. In a moment of magical silence and darkness we asked the delegates to write down their best ever event experience and share it. Resulting in hundreds of inspiring stories hanging on the Red Line Gallery. On top of that we wrapped up Fresh with poem introducing the upcoming theme of 2015 ‘Arts’.
The ice was broken and connections floated harmonically long after the event. We returned home with the Fresh Conference ‘Best session’ award.

Products used:

The Red Line Project facilitated a wonderful story-telling session at FRESH14 conference in Copenhagen.Supported by the ambient set-up, every group member was supposed to write a story about the most innovative event he/she helped to organise and share it with the rest of the group. Revealing, connecting, ice-breaking!
JURAJ HOLUB Marketing Manager at

Fresh2014 - Gallery